Promotional campaigns work best when potential customers are incentivized to do something they otherwise wouldn’t do. That’s why contests work so well these days.
Think about it as a consumer yourself. What drives you to do something? What enables brands to get your attention?
With so much noise out there today, consumer minds are being pulled in many different directions. This limits resources such as time and money – leaving the only opportunity to capture them by giving something away.
We recently found an example of a company that is giving away free products to create a promotional buzz. This isn’t even a contest. They’re flat out giving out samples if someone calls in and requests one.
The company doing this is called Trivita, Inc. For a limited time, Trivita, Inc. is giving away 32 ounce bottles of something called Nopalea. Over 8 million bottles have been sold of this revolutionary anti-inflammatory drink.
To take advantage of this temporary Nopalea offer, simply visit the website by clicking the provided link and call in to the phone number on the site.
From there, you’ll test the company’s customer service and overall performance carrying out this incentivized offer.
When you’re finished, leave your comments. Did they win you over?